I'm Fahad Abbasi. I build the acquisition strategy, work inside the accounts, and lead the people executing it — for brands at the point where spending more stops paying for itself.
Scaling issues aren't mysterious bad luck — they stem from predictable pressure points in creative delivery, data reconciliation, and campaign structure.
The same three creatives at triple the budget. The audience has already seen them, and the auction charges you more to show them again without incremental buying intent.
The platform reports one number, the bank account reports another. Scaling on flawed attribution is how brands grow vanity revenue and lose net profit simultaneously.
Eleven fragmented campaigns splitting conversion signals that should sit in two. Each one learning separately on an inadequate fraction of purchase events.
Every metric below is exported directly from live ad accounts with verified timestamps and spend levels attached.
From commercial unit economics to hands-on media buying and analytics instrumentation.
Market positioning, offer construction, customer journey mapping, channel priorities, budget logic, and the commercial roadmap that ties them together.
Meta, Google, Snapchat, and LinkedIn — account architecture, creative testing cadences, auction bidding, and the decisions that hold efficiency while spend rises.
Landing pages, advertorials, offer architecture, and checkout friction. Half of what looks like an ad platform issue is actually a post-click checkout problem.
Hooks, visual angles, creator briefs, and structured testing frameworks. Creative is the single largest performance lever in modern algorithmic auctions.
Set channel priorities, review deliverables, coordinate designers, buyers, and copywriters, keeping execution strictly tied to commercial EBITDA goals.
Read funnel data, isolate hidden constraints, reconcile platform vs bank numbers, and make authoritative calls on what to scale, fix, or cut.
A disciplined, closed-loop growth methodology designed to eliminate wasted ad spend.
Unit economics, gross margins, CAC targets, and constraints.
Offer, audience positioning, message-market fit, and channel mix.
Hooks, angles, dedicated landing pages, and rapid testing.
Account architecture, bidding strategy, budget allocation, scale.
Attribution synthesis and insights feeding the next sprint.
I'll look at your account, show you where spend is and isn't working, and give you a straight read on what's capping growth. No pitch, no pressure.
I work direct with founders, CEOs, and CMOs. There are no junior account managers or middlemen between strategy and execution. When you hire me, you get senior-level attention directly inside your ad accounts and leading your growth sprint.
Typically ecommerce and high-growth brands spending between $10,000 and $150,000+ per month on paid acquisition across Meta, Google, Snapchat, or LinkedIn that have reached a performance plateau and need structured scaling frameworks.
No ethical practitioner guarantees specific return multipliers because auction dynamics and external unit economics fluctuate. What I do guarantee is rigorous data-backed testing, deep account restructuring, elimination of ad spend leakage, and complete transparency into commercial performance.
Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, Performance Max, YouTube), Snapchat Ads, and LinkedIn Ads. I also manage post-click Conversion Rate Optimization (CRO) landing pages and server-side tracking infrastructure.
A focused 15-to-20 minute screenshare. We look directly at your ad accounts, review historical creative metrics and conversion tracking, identify where the ceiling is located, and give you clear recommendations on what to fix first.
As involved as you want to be. I can run the entire system hands-on from strategy to media buying, or lead and direct your existing team with creative briefs, media buying priorities, and weekly commercial KPI reviews.