This case study highlights a successful lead generation campaign conducted on Facebook for a high-rise commercial property in Islamabad. The objective of the campaign was to generate a significant number of leads interested in purchasing or investing in the commercial property. By implementing targeted Facebook ads, the campaign achieved impressive results, generating 350 leads at a cost per lead of $1.

Goal

Increase Brand Visibility 

• Drive targeted traffic to the website:
• Boost online sales
• Increase Revenue of Brand
• Improve conversion rate
• Maximize return on ad spend (ROAS)
• Increase market share

Challenges

BUSINESS

• Highly competitive market: The fragrance industry is highly competitive, with many established brands vying for customers’ attention. Standing out in a crowded market and convincing customers to choose your brand can be a significant challenge
• Increasing advertising costs: Advertising costs on platforms like Google Ads and Facebook Ads can be high, especially for popular keywords and target demographics. You may face challenges in managing your budget effectively while still reaching your desired audience and maximizing your return on investment (ROI).
• Ad fatigue: Consumers are constantly bombarded with advertisements across various platforms. This can lead to ad fatigue, where users become desensitized to ads and may ignore them. It’s crucial to develop engaging and creative ad content to capture and maintain users’ attention

PAID SEARCH AND SOCIAL

• Limited ad space: Both Google Ads and Facebook Ads have limited ad space, especially on mobile devices. Crafting concise and impactful messages within these limitations can be difficult, making it crucial to optimize ad copy and visuals for maximum impact.
• Conversion optimization: Driving traffic to your website is one thing, but converting that traffic into actual sales is another challenge. Optimizing landing pages, user experience, and the purchase journey is crucial to increase the conversion rate and ultimately boost revenue.
• Measuring ad performance: Tracking the effectiveness of your Google Ads and Facebook Ads campaigns can be challenging. Setting up proper tracking mechanisms, analyzing key metrics

Strategies

1. Audience Targeting: Extensive research was conducted to identify the target audience for the commercial property. Factors such as demographics, interests, job titles, and income levels were considered. The campaign used Facebook’s detailed targeting options to reach the most relevant audience.

2. Compelling Ad Creatives: Visually appealing ad creatives were designed to showcase the unique features and benefits of the high-rise commercial property. The ads included captivating images, videos, and compelling text to grab the attention of the target audience.

3. Ad Placement and Budget Allocation: The campaign utilized Facebook’s ad placement options to reach the target audience across multiple placements, including the Facebook News Feed, Instagram, and Audience Network. The budget was strategically allocated to ensure maximum visibility and engagement.

4. Ad Copy and Call-to-Action: The ad copy emphasized the value proposition of the commercial property, highlighting its prime location, modern amenities, and potential return on investment. A strong call-to-action encouraged users to click through and provide their contact information for more details.

5. Lead Capture Landing Page: A dedicated landing page was created to capture leads’ information effectively. The landing page provided detailed information about the commercial property, including floor plans, amenities, and investment opportunities. A lead capture form was included to collect users’ contact details.

Results

 Conclusion :